It is entirely possible that advertising works, but digital advertising is in a bubble. My direct experience with paid advertising, and my reading of the references above, have brought this to light for me, although I am far from the first.
Over the weekend, I set up a new website for Point 5 non-alcoholic beer using Shopify. Previously, I had been using wordpress/woocommerce in a way that was taking a lot of time and money. Using Shopify made me realise and appreciate how web tools are now at a level where someone like me – withoutContinue reading “How hard is it to create an eCommerce store?”